AI og generativ AI gør det – paradoksalt nok – langt nemmere at kommunikere autentisk og at personalisere reklamekampagner. I takt med, at flere forbrugere efterspørger skræddersyede onlineoplevelser, kan virksomheder udnytte AI og generativ AI til at skalere deres evne til at levere personlige tilbud og budskaber. Det fremgår af en artikel fra McKinsey. Autentisk […]
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